Arguing Faux Biophilia Concepts in F&B Interior Design: A Case Study Applied in Duhok City

Explore the psychological effects of using natural versus artificial plants in the interior design of restaurants and coffee shops. Conducted by researchers from The American University of Kurdistan, the study surveyed 120 participants across six establishments—three using live plants and three using artificial ones. Using the WELL Building Standard’s MIND features (Beauty and Design I & II, Biophilia I & II), the research found that customers in spaces with natural plants reported significantly higher levels of comfort and well-being. The findings emphasize that authentic natural elements create stronger emotional and psychological connections than artificial replicas, reinforcing the importance of genuine biophilic design in enhancing user well-being. The authors advocate for the integration of live greenery in hospitality interiors to foster more restorative and satisfying environments.